Your mate deserves BETTER

Client Better Better

BETTER BETTER - a new premium raw pet food has hit the shelves of Foodstuffs stores across the North Island - with more stores to come! BETTER BETTER is the latest from-scratch brand project to push the creative minds of the team at bigfish.

Scott and Jared, the founders of BETTER BETTER, were on a mission to find better quality raw fresh ingredients for pet food, believing that your mate deserves better than the dry biscuits or products containing lots of other ‘stuff’ that just isn’t needed.

BETTER BETTER uses a patented and trademarked chemical free mechanised way to process pet food, making it high in collagen and preservative free and BETTER for your furry friends.

The BETTER BETTER brand takes on the competition by focussing on the key differences of rawsome collagen goodness and being 100% preservative free, while really setting itself apart from competitors on the shelf visually with its slick yet original design.

Bigfish created everything needed to support the in store and digital launch – from packaging design and production, to branded merchandise, vehicle signage, expo setup, website development, SEO research and application, and running the BETTER BETTER social accounts.