Foxx tyres were bringing a new all terrain tyre to market. They wanted to showcase the tyres on and off road capability, appealing to the Kiwi way of life. Marketing to tradies who use their vehicles for work and play.
The answer – A day in the life of a tradie. Starting at work, taking their vehicle onsite and then later in the day catching up with a mate to go fishing. The location is a secret spot where they travel off road through farmland, bush and the coast to get to their location. Showcasing the tyres ability alongside the amazing environment.
What we did