Memories Made Together

The Great Journeys of New Zealand – Memories Made Together campaign showcased the destinations that visitors can see and experience traveling on the Northern Explorer, TranzAlpine and Coastal Pacific rail journeys.

By coupling footage on the train with rich destination content, the campaign focused on the connection train travel provides; creating authentic experiences traveling together through beautiful destinations and making memories.

bigfish designed the campaign creative, video and photography content alongside DDB and OMD to create and deliver an integrated and impactful digital and outdoor campaign.