The Art of Butchery

Client OMAK Quality Meats

A meaty brand project to sink our teeth into! OMAK Meats is an iconic Northland business, they needed a brand to reflect their pride in their top notch butchery craft, high quality produce, and expert butcher team.

This was a fun one, many of our team are loyal OMAK customers so meat became a popular team chat topic as we threw around ideas on branding OMAK’s quality, craft and artistry.

The brand redevelopment was rolled out in multiple phases, starting with a brand audit to identify all existing assets in different past brand styles. The outcome is a visual representation of the pride OMAK butchers have in their work, and OMAK customers (including us!) have in their local butcher.