People & Place
WDC’s brand was developed to tell an authentic story of people and place, following close collaboration with elected members, staff and tangata whenua.
The brand device tells the story of the origins of the name Whangarei – the story of twin sisters Reitu and Reipae who travelled on wings of the kārearea (falcon). The brand now aligns all the connected Council brands using ‘Whangarei District’ as a common element and communicates using visual storytelling from a community perspective.
The new brand led to us complementing their formal process of long winded printed documents and public meetings with contemporary storytelling to reach new audiences. Explaining the work Council does for its growing and changing community.
