Northland Tourism Marketing

Northland Tourism Marketing

We think we’re pretty lucky to live in the best part of New Zealand; but we’re even happier about the fact that we get to help promote it too. Working with Northland Inc, Far North and Whangarei District Council’s we manage, produce and market their ranges of tourism specific products and services. Bigfish’s dedicated tourism specialist, Cheryl Jensen, has extensive experience in tourism, destination marketing and industry engagement. Cheryl has built trusted relationships with Northland’s operators and keeps finding new ones to help promote.

Our tourism portfolio includes both visitor and trade focused marketing tools:

Northland Tourism Marketing - Thum Image

Northland Tourism Marketing Made Easy 2020-21

Kia Ora and welcome to the 2020-2021 prospectus of Northland tourism marketing products owned and endorsed by Northland Inc, Whangarei District Council and Far North District Council and brought to you by bigfish.

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Front cover of the Northland Visitor Guide, including Bay of Islands

Northland incl Bay of Islands Visitor Guide

The official Northland Visitor Guide is the region’s number one printed promotional opportunity for tourism and related businesses. Widely distributed nationally and online, its primary function is to bring holidaymakers to and around Northland by showcasing the best of what the region has to offer.

Download a copy

Front cover of the Whangarei Visitor Guide

Whangarei Visitor Guide

Published annually in October, the Whangarei Visitor Guide is the primary publication to showcase and bring visitors to the Whangarei District and a key tool to influence length of stay and spend decisions.

Download a copy

Front cover of the Bay of Islands Visitor Map

Bay of Islands Visitor Map

Produced in association with the Bay of Islands i-SITE Visitor Information Centre, this A2 fold-up map includes the highlights and attractions of the area. This publication is hugely popular with visitors and cruise ship passengers.

View the map

Exterior shot of Paihia iSite

i-SITE Visitor Information Centre Display Products

The Far North i-SITE Centres (located in the Bay of Islands, Kaitaia and Opononi) focus on improving the visitor experience, encouraging visitors to stay longer and see more while they’re here. The friendly consultants make recommendations, reservations, travel bookings and offer helpful advice. Display products at these Centres include brochures, video, posters and banners.

Screenshot of the website Featured Listings

If you have a listing on (Tourism New Zealand’s website), you will automatically receive a free listing on To maximise the visibility of your listing, you can upgrade to a Featured Listing which will rotate at the top of any relevant searches. Listings can be upgraded at any time of the year at a pro-rata rate.

Download registration and listing information as a Word Document

Download registration and listing information as a PDF

View the website

Screenshot of the Northland Tourism Product Directory

Northland Tourism Product Directory (Trade)

If you’re looking to showcase your product or service to national and international sellers and distributors of Northland holidays and conference organisers. Then the comprehensive, searchable reference tool in the Travel Trade section of is for you. Listings can be started at any time of the year again at a pro-rata rate.

View the Northland Tourism Product Directory

Our Northland Tourism Marketing Specialists