Our Capabilities
Brand, Communications and Strategy
Branding is much more than a logo. Yes, we do those too but we also invest time to develop your strategy and communications to create a brand that reflects who you are and that people will love.
How it works
Getting to know you is always our first step. Once we fully understand the scope of your business, we do what we know best: blending creativity and technology to create effective digitally-led marketing and communications strategies that ultimately help to achieve your objectives.
Creating good brands
Your brand tells your customers what your organisation is all about, it’s your identity and personality and it explains what you stand for. It provides a clear message about the value it brings and guides your marketing activity.
Creating good comms
Don’t hide your good ideas or your new brand, get them out there. Shout it from the rooftops. Simple, clear communications help your stakeholders understand what you do and why. We love creating effective communications strategies and great content getting the message out at the right time.
Creating good strategy through big picture thinking
One of these big words, that doesn’t mean much, but it’s what ultimately brings your brand to life. Turning the talk into the walk with the perfect combination of video and story telling or web and digital campaigns.
How we can help
- Strategy & planning
- Brand development
- Brand collateral
- Brand positioning
- Identity development
- Logo
- Brand architecture
- Brand culture
- Activation & amplification
- Packaging
- Illustrations
- Print collateral
- Public relations
- Internal communications
- Research & insights
- Event management
- Copywriting
- Campaign marketing and strategy
- Channel planning
Related Work
Our Brand, Communications and Strategy Specialists
Tristan Tuckey
Founder & Creative DirectorTristan blends creativity and big thinking to create positive change. With an undeniable community, environmental and artistic bent, TT has been involved in a myriad of both creative and conservation projects. As co-founder (now sole owner) and creative director of bigfish, Tristan has been immersed in the creative industry for over 20 years and has a unique ability to effortlessly convert a strategic vision into a creative solution.
Mandy Bryers
Art DirectorLeading the design team at bigfish, Mandy is an experienced Art Director having worked with many leading brands including Fieldays, Bayer, Auckland and Waikato Universities and popular FMCG brands Jim Beam, Nestlé and Sanitarium. With a wealth of agency experience in all facets of branding and design, Mandy delivers creative solutions every time.
Ron Davidson
Brand StrategistRon has worked across a large number of iconic brands. Ron created the V brand along with its initial international launch campaign and then there’s his brand work for Cadbury, General Motors, Sky City launch, Dominion Breweries, Air NZ, Maori Language Year, Carlton & United Breweries and many more. Ron brings a wealth of experience to create, nurture and reinvigorate many of New Zealand’s most successful and enduring brands.
Tara Grant
General Manager & Marketing StrategistTara is an experienced Digital Marketer, Project Manager and now General Manager at bigfish. Her experience in the challenging, fast paced and always changing telco world in NZ and Australia has given her an in depth understanding of marketing and digital strategy and a talent for knowing how corporate clients tick. She loves getting stuck into projects with plenty of twists and turns that achieve epic results. Tara quickly distills an idea and turns it into tangible strategy.
Rachel Pascoe
Project Manager & CommunicationsRachel started out marketing IT and Telco products in the UK and Australia before moving to Northland and shifting into the public sector; leading Whangarei District Council’s communications team. Here she perfected the art of simplifying complicated messages, reaching out to stakeholders and tackling community engagement. A yearning to be ‘on the other side’ and work in an agency, saw Rachel bring her local and central government experience and communications skills to the bigfish team.
Briana Taylor
Senior DesignerBriana joined bigfish straight out of Auckland University of Technology and quickly became a tank go to for great design. In her last year at uni she was a finalist in the NZ Best Awards. Briana’s passion is seeing how positive community projects come together, particularly when we co-lab with others like Poutama Heteraka from the Hihiaua Cultural Centre, where we work together to take his unique designs and incorporate them with our work. Now a Senior Designer, Briana has developed her skills across all facets of design including brand work, animations, web, digital and video brand assets.
Narrelle Tuckey
Studio Manager | Tourism Sales & MarketingNarrelle keeps the ‘creatives’ in the bigfish studio in line and makes a great cup of coffee. Her great organisational skills ensure smooth workflow through the studio and exceptional standards are delivered to every bigfish client. Narrelle also manages the marketing and sales of our tourism projects including the Northland Visitor Map and Whangārei Visitor Guide, working closely with industry operators across the region. Narrelle is a true Northlander who loves getting together with friends and family, especially when there’s good food and wine involved.
Helen Horrocks
Copywriter & Content MarketerHelen is a master of SEO, Google AdWords, social media and content marketing – skills that make her a welcome addition to the bigfish team. A genius copywriter Helen is originally from Scotland, but she’s firmly adopted Northland, and the Northland lifestyle as her own. A fanatical fisherwoman, sailor and diver, she spends as much time as she can in, on or around the water.