Zero emissions boating
The Naut team saw the opportunity to electrify the recreational boating world in a meaningful way, with a new business venture that would develop and market an exciting class of clean electrical propulsion to boaties in New Zealand and the world.
The Naut brand name, brand story and visual identity were created for a new business venture: to build zero emission electric inboard and outboard motors. The word Naut is a clever balance of both its nautical meaning and nought (0) for zero emissions and zero noise.
The Naut ‘Mobius Mark’ and ‘Wordmark’ have been designed to work together symbolising constant and potential motion, a truly unique and energetic visual identity and brand story.
