Taking Priceless moments to the world

The challenge

2022 saw the landscape of sport in New Zealand change for the better, and with the women’s Rugby World Cup held across Auckland and Northland we had a front row seat. As a major sponsor of the Rugby World Cup 2021, Mastercard wanted to capture the priceless moments of the tournament, the moments they wanted the world to never forget. Working alongside their global creative partner, Octagon, and Aotearoa designer Nichola Te Kiri, Mastercard created the Mastercard Player of the Match Sonic Trophy. The Sonic Trophy captured the raw emotion of each match through the sound of fans, commentators and the energy of the stadium, and was then gifted to the Player of the Match as a treasured taonga.

The solution

The Mastercard Player of the Match trophy needed its story told in an authentic and genuine way. Enter bigfish. Working alongside Mastercard, Octagon, director Laura Sargisson, and our cultural partners, bigfish produced a range of video and still imagery pieces to share the story of the Mastercard Sonic Trophy with a global audience. The Mastercard Sonic Trophy was inspired by the kaikaranga, the keeper of memories, and we told the world of the Māori tradition of oral storytelling and the passing of knowledge from generation to generation. 

bigfish produced a longform video storytelling piece along with shorter versions for social media use. Each was translated into multiple languages and distributed to a global audience for the duration of the Rugby World Cup. The narrative was further elevated by beautiful still imagery captured for the global campaign, event video and shoots of the trophy in production.

With Mastercard, we played a role in changing the sporting and equality landscape here in New Zealand while rolling our passion for our place together with our love of rugby to showcase New Zealand on the world stage.